Tovala

This campaign was intended to persuade Columbia students to attend our 360 Experiential Campaigns class’s live activation of Tovala: a “smart oven” by a Chicago startup that cooks pre-prepared meals with the scan of a code and the touch of a button.

I developed the content posted below in an attempt to lure the financially-unstable students of Columbia into purchasing this $300 microwave by conveying the message that they will have the opportunity to try some quality (and free) food if they attended our event. The event was a success with close to 100 people attending.